I recently did a giveaway on my Instagram. I had heard from friends that people will unfollow you after they don’t win and I had seen on other accounts that people say they track that so people can’t enter future giveaways if they unfollow. I decided it would make sense to do that, so I downloaded a couple “follower tracker” apps. Since my account is small and I don’t make money doing this I wanted only free apps and after using a couple I liked “Followers for Instagram – Followers And Likes” by Social Mana LLC so I kept it and uninstalled the rest.
Follow and unfollow trying to get more instagram followers
It was once I started monitoring that I realized how many accounts follow and then unfollow 12-24 hours later. It seemed like the vast majority of instagram followers were unfollowing soon after following. I am sure you have noticed this yourself but what I didn’t realize before I started using the app was the huge number of instagram accounts that do this! I have 326 followers right now and incredibly, over 200 have followed and unfollowed!
Since the app tracks everything, I can see the vast majority unfollow soon after following so it’s not an engagement thing – the accounts and people that actually care about following me keep following so it’s not a content issue.
You can spot who is going to unfollow and just not follow back
As far as I can tell, everyone thinks follow/unfollow is uncool and not a good way to try to get followers, yet plenty of accounts do it. I actually have three instagram accounts and beginning to track unfollows and engagement I can easily tell who is going to unfollow me quickly and I’ve started just not following back unless the account actually interests me. I do unfollow when someone unfollows me, it seems only fair.
Red flags for accounts that are likely going to do the evil follow/unfollow are having thousands of followers but only following a few accounts. I want to show examples but I’m not trying to call out accounts so I have removed names and usernames. The picture to the right (ironically calls herself “genuine” but followed unfollowed within 24 hours) has 15,000+ followers but doesn’t follow many so I did not follow it back. I was not surprised to notice they unfollowed me soon after following.
Red flags for accounts that will unfollow you
Business accounts nearly always unfollow. Unless it is a brand that you have heard of before and been interacting with (i.e. you followed them first and are familiar with the brand, they have shared your content, they have commented on a post, etc.) they will likely unfollow you. I never follow back a brand that isn’t one I know and use such as Tarte, Covergirl, Maybelline, BH Cosmetics, etc.
The “brand” in the photo of the left doesn’t actually seem to be a real brand and may actually be a spam account. They have over 4,000 followers and are only following 3 and only have 2 posts which is another red flag! I did not follow this account because it did not interest me. It unfollowed me within a day.
Accounts that cover Different SUbjects than you will likely unfollow you
Another red flag is a large account that is not about what your account is about. My accounts cover makeup, fitness and health, and psychology mental health, respectively. If a predominantly fitness account follows my makeup account, that’s a red flag to me that they will be unfollowing me because my subject matter is different than theirs. I have also had really random genres such as sports cars follow my makeup account and again that was a red flag that they would unfollow. I have lots of “lifestyle” accounts and fashion accounts follow me and every single one unfollows.
Does follow unfollow get you more instagram followers?
I was curious after watching hundreds of people unfollow me. Does follow/unfollow REALLY get you a bunch of followers? So I decided to try it myself. Nothing outlandish, for one week I followed ten accounts that I found through hashtags I have used or on the “explore” page of Instagram.
I wanted to make sure to keep it to accounts that were similar to mine so I had the following criteria for those I would follow with no other reason than for them to follow me back:
- They had to be makeup focused
- They had to have around the same number of followers as me. The reasoning for this is that accounts with thousands of followers are unlikely to follow back in general.
- They had to have recent instagram photos, within the last 24-28 hours. If someone doesn’t post regularly they may not get on instagram daily so they wouldn’t have the opportunity to follow back during the experiment.
Those were my only criteria, follow accounts like mine, with a similar number of followers, who were posting similar content. I followed ten accounts a day for a week.
Stay tuned for my results!