Welcome to my blog. If you’re looking for clean eating tips,  health and fitness articles, makeup and beauty, all after age 30, you have come to the right place! I have found plenty of stuff online about all those things, but nothing that really focuses on how different health or beauty is when you’re not 26 anymore. (Or even over 18!)

I love makeup and beauty products, but I’ve noticed that there are unique things that come from dealing with fine lines and wrinkles. Makeup has become a hobby of mine over the last few years. I’m in the middle of my weight loss journey at the moment, but clean eating has definitely become a lifestyle for me. I also have a lot of goals that have nothing to do with weight loss, such as being healthier overall, and lowering my body fat percentage. I like to feel good, and feel good about what I eat, because I LOVE FOOD! If you’re interested in specifics on my weight loss journey you can check out my post about that.

If you’d like to know more about me, please visit the About page. If you’re interested in some of these topics but not others, just use the categories over there to your right to browse by topic. Health & Fitness and Beauty & Makeup are my most popular categories. I love comments, so please if you have questions, comments, or tips of your own, share them! Thanks for reading. ❤

* Some of my posts contain affiliate links. Using affiliate links helps to support this site, thank you for your support!
All content © 2010-2017, Stacey E. Aldridge, unless otherwise noted.

My Instagram Social Experiment Results – How To Get Followers Without Being Shady

If you missed part one of this post, describing what my experiment was and why I did it check it out here. Tl;dr it: I noticed I had literally hundreds of accounts following and then unfollowing me quickly so I identified some red flags for accounts that do it and I decided to try it myself.

Does follow unfollow really get you lots of instagram followers?

I was curious after 200+ accounts followed/unfollowed me, most following and unfollowing within 24 hours, does this shady practice actually get you lots of followers? Are people that dumb because I caught on pretty quickly..? So I gave it a try. I followed ten accounts a day for a week using specific criteria on ones that I thought would be most likely to follow back. As I stated in my last post, I have removed the name and username of the example accounts that follow/unfollow because it is not my intention to call anyone specific out.

Most of the people I talk with on instagram, my followers and those I consider friends, seem to agree that follow/unfollow is rude, shady, or downright evil! So why do so many accounts do it? Does it really get you tons of new followers?

I followed accounts on instagram to get more followers

Boring white generic instagram feed exampleUnlike the follow/unfollow accounts I did not unfollow people immediately. However I wasn’t interested in all 70 of the accounts I followed so I will be unfollowing some of them. No disrespect to any of those accounts – not every account produces quality photos and as our feeds become clogged we do have to pick and choose who we want to see. I don’t follow accounts that only post giveaways for example, because I like to see photos of what people makeup are using and the looks they are creating with it! It’s also my personal preference but I’m not a fan of the super white, generic, lifestyle type accounts – they all look the same and it this point that look is pretty boring and overdone. I know you know the ones I mean! I like personality, not feeds where I can’t tell one photo from another user’s and where it looks like you’re just trying to appeal to the most number of people. No judgment that is just my preference, to me makeup = COLOR!

I am not unfollowing anyone who followed me back however! 🙂

how can you get more instagram followers

Here is the result of my follow/unfollow experiment.

I followed 70 accounts and 15 followed back. That is a lot of work for not much payoff! I think it could be that people don’t automatically follow back anymore because we are so used to people unfollowing and following just to get the follow. It’s possible some people looked at my feed and weren’t interested and decided not to follow back. Probably some don’t use instagram daily. Overall the time it took to follow and unfollow didn’t seem worth it to me, of course I made an effort to see who had actually followed back and didn’t unfollow them – it is probably quicker for people that don’t care about following anyone and just batch follow and unfollow. That to me still just feels shady and douchey, even with a low payoff I guess it would work to get followers if you are doing it with hundreds of accounts but I can’t see doing that myself.

Unfortunately the best way to get followers is a slow way – to create great content and to slowly build a REAL base of engaged followers over time. I will be sharing the results of my giveaway experiment in the future so stay tuned for those stats!


How To Get More Instagram Followers Without Being a Douchebag

I recently did a giveaway on my Instagram. I had heard from friends that people will unfollow you after they don’t win and I had seen on other accounts that people say they track that so people can’t enter future giveaways if they unfollow. I decided it would make sense to do that, so I downloaded a couple “follower tracker” apps. Since my account is small and I don’t make money doing this I wanted only free apps and after using a couple I liked “Followers for Instagram – Followers And Likes” by Social Mana LLC so I kept it and uninstalled the rest.

Follow and unfollow trying to get more instagram followers

Getting more instagram followers app that tracks followersIt was once I started monitoring that I realized how many accounts follow and then unfollow 12-24 hours later. It seemed like the vast majority of instagram followers were unfollowing soon after following. I am sure you have noticed this yourself but what I didn’t realize before I started using the app was the huge number of instagram accounts that do this! I have 326 followers right now and incredibly, over 200  have followed and unfollowed!

Since the app tracks everything, I can see the vast majority unfollow soon after following so it’s not an engagement thing – the accounts and people that actually care about following me keep following so it’s not a content issue.


You can spot who is going to unfollow and just not follow back

Follow unfollow instagram app accounts with thousands of followers tend to unfollow quicklyAs far as I can tell, everyone thinks follow/unfollow is uncool and not a good way to try to get followers, yet plenty of accounts do it. I actually have three instagram accounts and beginning to track unfollows and engagement I can easily tell who is going to unfollow me quickly and I’ve started just not following back unless the account actually interests me. I do unfollow when someone unfollows me, it seems only fair.

Red flags for accounts that are likely going to do the evil follow/unfollow are having thousands of followers but only following a few accounts. I want to show examples but I’m not trying to call out accounts so I have removed names and usernames. The picture to the right (ironically calls herself “genuine” but followed unfollowed within 24 hours) has 15,000+ followers but doesn’t follow many so I did not follow it back. I was not surprised to notice they unfollowed me soon after following.

Red flags for accounts that will unfollow you

Business accounts nearly always unfollow. Unless it is a brand that you have heard of before and been interacting with (i.e. you followed them first and are familiar with the brand, they have shared your content, they have commented on a post, etc.) they will likely unfollow you. I never follow back a brand that isn’t one I know and use such as Tarte, Covergirl, Maybelline, BH Cosmetics, etc.

The “brand” in the photo of the left doesn’t actually seem to be a real brand and may actually be a spam account. They have over 4,000 followers and are only following 3 and only have 2 posts which is another red flag! I did not follow this account because it did not interest me. It unfollowed me within a day.

Accounts that cover Different SUbjects than you will likely unfollow you

Another red flag is a large account that is not about what your account is about. My accounts cover makeup, fitness and health, and psychology mental health, respectively. If a predominantly fitness account follows my makeup account, that’s a red flag to me that they will be unfollowing me because my subject matter is different than theirs. I have also had really random genres such as sports cars follow my makeup account and again that was a red flag that they would unfollow. I have lots of “lifestyle” accounts and fashion accounts follow me and every single one unfollows.

Does follow unfollow get you more instagram followers?

Follow unfollow on instagram red flags to help get followers and avoid unfollowsI was curious after watching hundreds of people unfollow me. Does follow/unfollow REALLY get you a bunch of followers? So I decided to try it myself. Nothing outlandish, for one week I followed ten accounts that I found through hashtags I have used or on the “explore” page of Instagram.

I wanted to make sure to keep it to accounts that were similar to mine so I had the following criteria for those I would follow with no other reason than for them to follow me back:

  1. They had to be makeup focused
  2. They had to have around the same number of followers as me. The reasoning for this is that accounts with thousands of followers are unlikely to follow back in general.
  3. They had to have recent instagram photos, within the last 24-28 hours. If someone doesn’t post regularly they may not get on instagram daily so they wouldn’t have the opportunity to follow back during the experiment.

Those were my only criteria, follow accounts like mine, with a similar number of followers, who were posting similar content. I followed ten accounts a day for a week.

Stay tuned for my results!

JaclynHillxMorphe Jaclyn Hill Morphe palette honest review and swatches

Jaclyn Hill x Morphe The Good, The Bad, and The Fallout – An Unbiased Fan Review

JaclynHillxMorphe palette Jaclyn Hill Morphe palette honest fan review with swatchesAnyone that follows me on Instagram knows that I have been excited about this palette since a release date was FINALLY announced! Jaclyn Hill was one of the first YouTubers I ever watched and subscribed to and I have never understood all of the hate that she gets. I think she is pretty and sweet. I wanted Champagne Pop but it always ended up that I didn’t have extra money for makeup when it came out so I was determined to get the JaclynHillxMorphe palette.

Please note that if you just attack me and have not even bothered to watch the live swatching before you tell me I “swatched wrong” or if you call me names or use profanity your comment will be deleted and I will block/ban you from all my social media. You do not have to agree with me but we all need to be respectful of each other as human beings with feelings and different experiences.

Jaclynhillxmorphe palette so much hype is it worth it?

JaclynHillxMorphe Jaclyn Hill Morphe palette honest review and swatchesOnce I saw Jaclyn’s video I knew for sure I was buying the palette, no matter what. Like, makeup before food if necessary! Jeffree Star also reviewed it and liked it, I was seeing all of this mind boggling swatches from influencers – many of whom got the palette for free and reminded everyone to use their Morphe discount code when purchasing. I used Jaclyn’s.

I don’t think anyone had any idea that they would sell 200,000 units in 45 minutes. I was online at 10am (8am pacific time) had it in my cart by 10:04, like I said I was determined to get it. I was very lucky, I got a shipment notification later that day and my palette shipped quickly. I know a couple people who are still waiting!

the colors in the jaclyn hill morphe palette do not look like the swatches

I have to be honest. I used the palette for two looks that I wasn’t happy with and then I did a tutorial for the sunset inspired look that I also wore in my YouTube first impression review. My main problem was that the colors didn’t look on my eyes anything like they looked on my arm when I swatched them. I decided that I would swatch the colors with a brush during my review, something I have never done before.

I was really shocked by the results! Halfway through the first row of colors, I realized I needed to put a finger swatch next to each brush swatch to show the difference – because it was HUGE. For the most part, the colors applied with a brush look nothing like how the colors look in a swatch applied with a finger. You can watch my live swatches in my Youtube video. If you’re only interested in photos, those are below the video.

Swatches of the jaclynhillxmorphe palette with brush and finger swatch

On each swatch, I have listed the color name and indicated which swatch was made with a brush and which one was made with a finger. You can watch me live swatch these in my Youtube video above. After I swatched them on camera, I snapped a picture. I will also note that my palette did not come with an insert listing the colors names, I emailed Morphe but as of today have gotten no response. I did see that they had tweeted an apology and a link but not responding to emails is very bad customer service in my opinion. I will update if I ever receive an email reply. Update: I never received an email but I did receive in the mail today (7/05/17) a postcard with the color names on one side and a photo of Jaclyn with the palette on the other. I think it was outstanding customer service to just go ahead and mail those out to everyone. I’m happy to have received it. Thank you, Morphe! I am pretty sure that these color names are correct but I was going back and forth between the image Morphe tweeted and my palette so if any are mixed up please let me know!

The top or first row of colors has the shades: Enlight, Beam, Silk Creme, M.F.E.O., Faint, Sissy,  and Little Lady. Enlight is very shimmery and in real life it looks about the same as Beam just more shimmery. The color in this row that most disappointed me in brush versus finger swatch was Little Lady. It is stunning when applied with a finger but is not very impressive with a brush. Sissy also looks more like a foil shadow, I will try these shades with my Makeup Geek foil brush and report back on whether or not they do better with a foiled shadow brush. Both also took quite a bit of blending back and forth to get even color.

JaclynHillxMorphe Palette Jaclyn Hill Morphe palette honest fan review and swatches

The second row of shadows contains the shades: Creamsicle, Butter, Pooter, Pukey, Hunts, Firework, and Queen. Out of all these shades, it is again the foil looking shade, Queen, that I find most disappointing in brush vs finger swatch. Queen and Firework were both very patchy and I did have to rub my brush back and forth quite a bit to get the color more even. The mattes in this row are better looking and better quality than the shimmer shades although there was quite a bit of “kickback” in the pan from picking up the shades – only Hunts had fallout when applied.

JaclynHillxMorphe Palette Jaclyn Hill Morphe palette honest fan review and swatches

The third row of the palette is eyeshadow colors: Obsessed, S.B.N., Hillster, Roxanne, Jacz, Buns, and Cranapple. My least favorite color in this row is Buns it goes on really patchy and had a lot of fallout. Out of all the rows, these colors had brush and finger swatches that were the most similar. I did find that the reddish orange colors stained my skin after just a couple minutes wearing them so I am interested to see what happens after a whole day of wearing them on my eyes!

Jaclyn Hill Morphe palette honest fan review and swatches JaclynHillxMorphe Palette

In the fourth row of eye shadow colors we have: Royalty, Twerk, Hustle, Meeks, 24/7, Chip, and Mocha. Chip was awful with fallout, you can actually see all the fallout on my arm from the finger swatch but that is because I went in with my finger after using the brush. That fallout was due to using the brush. 24/7 was the most disappointing one in this row from finger vs brush swatch differences but Hustle was disappointing with both. If you watch the live swatching in my video, you can see that I actually went back in to Hustle with the brush because it wasn’t showing up on camera at all with the first try.

Jaclyn Hill Morphe palette honest fan review and swatches JaclynHillxMorphe Palette

The last row is the most pigmented with the exception of Diva which I did have to go back into in order to make it show up. The last row colors are: Pool Party, Jada, Diva, Enchanted, Central Park, Soda Pop, and Abyss. Out of all of the swatches, Jada was closest to the same color with brush and finger swatching. The darkest colors had a good bit of fallout which is not a good thing when you’re putting them on your eyelids! These colors also left stains on my skin after swatching.

Jaclyn Hill Morphe palette honest fan review and swatches JaclynHillxMorphe Palette

My overall first impression of the jaclyn hill x morphe palette

Jaclyn Hill Morphe palette honest fan review and swatches JaclynHillxMorphe Palette This palette is good but not great. Some colors are just ok but some colors are very nice which leaves me with “good” for an overall. I’d give it 3 out of 5 stars. The mattes are easier to work with and more pigmented than shimmery and metallic shades. I think that if rather than going with the giant Morphe palette they had done a palette half this size like the Kathleen Lights x Morphe palette and just chose the best colors out of these 35 that it would be a much stronger palette.

I think the palette is priced too high for what it is. As I state in my video review, the palette is cardboard which makes it less durable than most of my other (even drugstore priced) palettes. The message from Jaclyn to her subscribers is just glued onto the top of the palette and you can see the glue marks. You can easily see that in my photo to the left. For packaging I give it 1 out of 5 stars. I have used the palette 4 times now and it already has a stain on the outside because it is white cardboard. If it were plastic that would wipe off rather than staining. You are unfortunately paying for Jaclyn’s name and I think if it were closer to the normal Morphe price point it would be a much better value. I think that Morphe could have and should have offered free shipping on this palette, in my opinion $75 to get free shipping is excessive and much higher than the industry standard.

I am disappointed in jaclyn hill x morphe because it was overhyped by influencers

I think my expectation of this palette was too high, but it was high based on all the video reviews I watched. Seeing the swatches that Jaclyn had in her reveal, that Jeffree Star did, that MannyMua did, I was expecting a palette that was on the same level of higher end products like Tarte Tarteist Pro and Anastasia Beverly Hills. Morphe is not a high end brand, they are closer to a drug store brand. When I compare this palette to Makeup Revolution or Catrice, which are more similar brands, it is relatively the same quality. I was expecting a prestige level product based on all of the reviews and the influencer swatches and that led to me having unrealistic expectations as to what this palette should look like.

The bottom line on the jaclyn hill x morphe palette, should you buy when it restocks?

I think whether or not you love this palette depends on who you are. If you have many high end palettes, as I do, you might want to skip this. If this is going to be your most expensive, high end palette, as is the case with many people I’ve talked to about it, you will not be disappointed. I think either way you should go into it expecting it to be a medium-quality product. It’s a step up from a drugstore product but it is not going to beat your prestige quality products. I’m not even going to mention very high quality products like Viseart or Natasha Denona here because clearly it’s not even in the same universe with super high quality palettes. It is what it is. I think you will enjoy it and not be disappointed in it as long as you are not expecting it to blow your mind.

I feel like it’s necessary to say – I still love Jaclyn, I am still a fan. I have not unsubscribed from her YouTube or unfollowed her on any social media. I will support her future collabs, I just will not be buying any Morphe products in the future because for me, the quality isn’t there.

Boxycharm Downtown Charm June 2017 Realher Playbook 1 Be Your Own Kind of Beauty Eyeshadow Palette

Boxycharm Downtown Charm June 2017 Unboxing Plus a Review of Realher Playbook 1 Be Your Own Kind of Beauty Review

I got my first Boxycharm box in June 2017 and I loved it so much I had to make a video about it!
This article and video contain full spoilers for the Downtown Charm box.

Subscribe to Boxycharm using my referal code. 

The Downtown Charm Boxycharm box

Boxycharm Downtown Charm box June 2017 Review I had been thinking about subscribing to Boxycharm since I first heard of it. The products are full size, which is pretty rare for a box that only costs $21 a month. Several other boxes do full sized products but they’re quarterly boxes not monthly and they are more expensive.

I typically look at spoilers and reviews on My Subscription Addiction and when I saw the spoilers for this box I really wanted it. I was hesitant to subscribe because even though the price is really reasonable I wasn’t sure that I should commit to a monthly charge right now. I told a friend I thought I would just buy the Realher palette since that was the item that Boxycharm Downtown Charm June 2017 Realher Playbook 1 Be Your Own Kind of Beauty Eyeshadow Palette I wanted the most. When I went to their website, I saw that the palettes retail for $28 each so the entire Boxycharm box was less than buying the palette on its own! That sealed it for me.

I was definitely not disappointed in my first box! I describe each item and tell you what I like most in my YouTube video so please check that out. I go into detail about the Realher palette. There were three that you could have gotten, Realher Playbook 1 Be Your Own Kind of Beauty, 2 Do Your Squats, or 3 I Feel Beautiful. I really liked 1 and 3 the best so I was pleased to receive Playbook 1. I would have been happy with either of those. I will likely buy Playbook 3 I Feel Beautiful sometime in the future. I really like that Realher’s gross profits are all donated to a charity that empowers women and girls. This is the second look I created with the palette, I absolutely love it and I got so many compliments! If you are interested in subscribing, consider using my URL to do so, I will get points that I can use on items in the Boxycharm store.  My look with Realher playbook 1 Be your own kind of beauty eyeshadow palette with Jeffree Star Summer 2016 Collection Velour Liquid Lipstick Watermelon Soda

Jeffree Star Alternative Press Magazine cover and Summer 2016 Collection Velour Liquid Lipstick Limited Edition

Jeffree Star Issues a Statement on Racism Videos From His Past But Is He Still Racist?

It’s funny that this was timed this way but I actually took issue with someone using Jeffree Star to drive traffic to their website while claiming to take issue with him and the way that he acts. Usually I don’t say things to strangers, I have a very strong facebook rule of: “don’t argue with strangers on the internet.” Occasionally I am moved to break my rule and I was not rude, I just said that I felt like that was hypocritical. If there are people I don’t like or don’t respect, you will not see me making money or trying to get hits off their name, that just leaves a bad taste in my mouth.

Do you condone racism?

Every time a release gets closer, the “I don’t buy Jeffree Star products because he is a racist” comments start. My boyfriend asked me what happened that people say that, because I am a very open and accepting person and I do not tolerate racism, sexism, heterosexism, homophobia, xenophobia, religious persecution, etc etc etc in my life. I am a social worker and we are educated to serve ALL people and to actually overcome whatever prejudices we have. That’s actually part of the social work curriculum. My boyfriend thought that it didn’t really make sense, knowing me, so I of course went to YouTube and watched a video with him. It’s a great video and I do recommend it.

Kat Blaque video Is Jeffree Star racist

Jeffree Star never apologized for racist video

One of the things that Kat Blaque says, and I do hope you watched her whole video because I do recommend it, she is not a Jeffree Star fangirl like I am, is that he never apologized for the video that he made 12 years ago. I didn’t think that was true but I didn’t know of a place that I could definitively say “yes he apologized” only that as many people say he apologized as say he didn’t – it was all really just word of mouth.

Jeffree Star addresses accusations that he is a racist because of a video he made 12 years agoI’m glad I grew up before Youtube and camera phones existed

One of the things that is mentioned in the above video is something that I’ve always felt about this situation, that is that everyone does stuff that they regret once they know better. Some of us are old enough that we do not have videos following us around for the rest of our lives. I’m only 5 or 6 years older than Jeffree is but that span of time was enough to make a lot of my crazy, drunken, early 20s antics safe from being preserved for posterity. I know beyond a shadow of a doubt video and photos of me that I would regret would be on the internet if I were 26 right now instead of 36, so I always empathized with that aspect of this story because I am not the person that I was 10 years ago or 15 years ago so I understood that who he is as a cosmetics creator is not who he was when he was an entertainer on Myspace doing whatever he felt would get the most controversy and views.

Does apologizing make it ok?

No. An apology doesn’t erase what is done but I think that it’s something to pay attention to. Jeffree released a video on YouTube June 20th to finally address those videos and how he feels about them today. I think it is worth watching. He owns up to his actions, acknowledges that they were “vile”, explains that he was angry and looking for attention but also expressly states that he knows that is not an excuse. Truthfully, he is doing fine and making tons of money so he did not have to make a video addressing this but you can tell that the situation hurts him.

I don’t care I won’t ever support him because of what he did, period

That is your right. I know there are people out there who will say I am a racist for supporting Jeffree but that is not accurate. I think he made a mistake and has learned from it and apologized – something that many celebrities never do for the horrible things Jeffree Star Alternative Press Magazine cover and Summer 2016 Collection Velour Liquid Lipstick Limited Editionthey say/do. I think that Jeffree is scapegoated. There are plenty of other CEOs and companies with racist practices that actually exploit minorities but no one is boycotting them because it’s easy to not buy lipstick online – it’s a lot harder to not shop at Wal-mart (which I do not) because they keep people in poverty and to not buy oranges because they use undocumented migrant workers. I could list hundreds of examples but I won’t.

Makeup has no race or gender

The one thing that I loved the first time I discovered Jeffree Star Cosmetics was how the website had swatches on different skin types. That has become more common especially with independent makeup companies but mainstream makeup is still really marketed to white women. The entire industry is racist frankly. To not show swatches on several different skin types is indicative of that. We have been having discussions in feminist circles for decades about lack of representation of women of color, of the use of their bodies to sell products, of them being used like props in videos for people like Taylor Swift. I can remember when the only model of color was Naomi Campbell. It hasn’t really gotten that much better in the last 20 years. I honestly never thought that I would see a man in an advertisement for makeup.

Jeffree Star and Nikita Dragun in the Velour Liquid Lipstick Holiday 2016 collection with limited edition color SaggitariusBottom line it’s the best liquid lipstick on the market

I have seen lots of stuff about Jeffree’s products being crappy but that has not been my experience. I actually didn’t use lipstick every day until I tried the Velour Liquid Lipsticks because they don’t have to constantly be reapplied. I love the products, I have never had any trouble with any of them. Like any brand, some stay for longer than others, but they are not drying, only the very lightest shades are patchy, and they are well worth the $18 price point.

I have disabled comments on this post because I don’t want a bunch of hate and “Your [sic] a racist” comments from people who don’t bother to actually read what I have written. If you want to send me hate you can easily find me on social media.

My First Anti Haul New Popular Summer 2017 Makeup I Won’t Be Buying

So many new must-have makeup products coming out summer 2017

I don’t know how you can ever choose! Unfortunately I do not have an unlimited makeup budget so I do have to choose which items to pick up this season.

My very first anti-haul video I talk about what I’m not buying this season

I have chosen a few products that I will be buying but unfortunately that means that there are a lot more products that I can’t afford to buy. What’s your annual makeup budget? I’m already platinum at Ulta for 2018 and I just subscribed to Boxycharm so  I have to be pretty careful because now with Play! by Sephora that’s $31 a month in subscription boxes which isn’t a ton of money but it starts to add up after a while.

How much money should you spend on makeup in a year?

This leads me to wonder, how much money SHOULD you spend on makeup in a year? At what point does it get excessive? I don’t know, I have friends who are VIB Rouge at Sephora.

Makeup i am not buying anti haul

This anti-haul includes Juvia’s Place Magic palette, Urban Decay Naked heat palette, Jouer Skinny Dip bundle, Becca x Jaclyn Hill Champagne Pop special edition, Natasha Denona Sunset palette, and Kat Von D KVD beauty Alchemist palette.

Is Your Cruelty Free Makeup Really Cruelty Free?

I mentioned this in my last YouTube video and said that I blogged about it. Oops! I realized I actually just posted about it on my facebook page. So I decided to blog about it since I’ve told people I did. This began because I got into a discussion on a facebook beauty group about parent companies of all our favorite beauty brands.

Nars the multiple cream blush stick orgasmWho owns Which makeup companies?

The vast majority of most makeup companies, even if they started out independent, sell to a larger parent company. It’s not just a money-making thing, it also helps to get your favorite hard to find or internet brands into stores like Sephora and Ulta. Even Morphe recently sold 60% of their company! Companies that don’t even seem huge sell for BILLIONS. Wow!

Three companies own most of the makeup you love

The big three are Estee Lauder, Loreal Paris, and LVMH (aka Louis Vuitton.) No surprises there, we all know these names. However, none of these companies are animal friendly.  Obviously LV is known for leather bags. Estee Lauder tests on animals. Loreal Paris claims they have discontinued animal testing back in 2013 but Cruelty Free Kitty (one of the best resources on the internet for cruelty free beauty product information!) breaks down the truth on their website.

What’s the difference between Cruelty free and vegan makeup

It’s pretty simple, cruelty free means it is not tested on animals. Vegan means it contains no animal by-products. This is important for people who are vegan and want no animal products in their homes/bodies/lives as opposed to animal lovers who don’t want animals to be tortured and killed for their beauty products but have no problems eating a hamburger.

Marc Jacobs Beauty ‑ Style Eye‑con No. 7 Plush Eyeshadow Palette ‑ The Tease 202 ‑ Purple PinkLouis Vuitton owns Sephora

Let’s just state this right here. If you want to make sure that literally none of your money goes to a company that harms/kills animals you can’t shop at Sephora period. LVMH owns the Sephora makeup store chain. LVMH also owns:

  • Benefit
  • Makeup forever
  • Kendo
  • Kendo is a parent company itself, it owns Bite beauty
  • Kat von D
  • Marc Jacobs beauty
  • Formula X

So at the risk of being personally attacked let me make it perfectly clear: Kat Von D beauty might be vegan and cruelty free but

When you buy kat von d products your money goes to companies that kill animals. bottom line.

Some people say, well you can’t avoid all parent companies, I am ok knowing that this liquid lipstick I am using right now was not tested on animals and is vegan. That is ok too. This is not to attack anyone, this is just to inform. You could take it a even further and say well, Jeffree Star Cosmetics isn’t owned by any parent company and is vegan and cruelty free but Jeffree buys LV purses so my money is going to animal cruelty then too. Like I said, this is not to say you should not buy any of these products this is simply to inform. I support JSC and KVD cosmetics myself, I buy products from both. Source here. Read a very detailed breakdown of KVD and animals over at Cruelty Free Kitty.

Estee Lauder ownsMAC Fruity Juicy 2017 Summer Collection eye shadow x 6 Oh My Banana Palette

  • Becca
  • Glamglow
  • Bobbi brown
  • Smashbox
  • Too faced
  • Clinique
  • MAC

Source here.

Loreal Paris Owns

  • Urban decay
  • Kiehls
  • It cosmetics
  • Maybelline
  • Essie
  • NYX
  • Vichy
  • The Body Shop (brand/store)

Source here.

Jeffree Star Cosmetics Summer Collection Velour Liquid Lipstick Limited Edition ReviewHow can I make sure I buy 100% cruelty free makeup and beauty products?

Support an independent 100% online brand. Of course, like I mentioned above unless you know how the CEO spends their money, maybe they are buying hamburgers or leather shoes. Truthfully if you make an effort to buy products that are vegan and cruelty free you are making a difference. I do feel personally torn on using products from Estee Lauder but I’m not sure where I need to draw the line for myself. I am not vegan so it’s hard to decide even though I am 100% against animal testing.

My favorite cruelty free resources

The two favorite online sources are Cruelty Free Kitty and Phyrra Pale Girl Beauty!